Archive for March, 2010


How to Serve Up Perfect Hand-cut Idaho® French Fries

Tuesday, March 30th, 2010

Q. I am starting a new concession business. I want to provide the absolute best Idaho® French fries this market has ever seen. Can you help? We’re starting a new gourmet burger concept featuring hand-cut fries.  We are already capitalized for several locations and I want to be sure that we get the preparation method for our fries PERFECT from the start.  With a simple basic menu, we want to do a few things perfectly, including making the VERY BEST hand-cut fries in the market.

A. Why am I reminded of the Jack Nicholson role in A Few Good Men when he blurts out “you can’t handle the truth”? Making the best fries takes such dedication and quite frankly most people have difficulty pulling it off.  Every compromise makes the final product less ideal or consistent.

Starting with the equipment…most locations that plan to franchise try to keep the equipment costs down and buy a cheap french fryer, or only one, when they fully expect the French fry to be the most popular side dish they serve. Buy the best fryer you can afford, one with super fast recovery times as it does no good to serve the perfect fry at 11 AM and by 12:30 be putting fresh cut refrigerated potatoes into a fryer that is straining to keep up. Hatco and FryMaster have some of the best. Buy enough of them or design in a layout to have more than one or two added later when the volume picks up.

Decide whether the potatoes will be peeled or not, if peeled get a commercial peeler.  Nothing kills a fresh fry program faster than to waste labor prepping the potatoes. At some point you or your accountant will say “what are we doing, spending all this time peeling the potatoes?” Personally, I would not peel any of the potato skins away unless it has a defect such as a green part, dark spot or bruise.

Get a heavy duty French fry cutter.  I only recommend one brand, the Keen Kutter. Vollrath makes a good one, but remember…every single potato you serve is going to make a one time pass thru the cutter and it better be smooth, fast, dependable, etc. When you order it, get an extra blade.  And replace the blades when they wear out.  They do wear out, just like a can cutter.  When the blades get dull they make jagged cuts. This produces hairline cracks in the potatoes and when handled the potato strips will break up into smaller pieces.  Smaller pieces means more potato surface is exposed and more oil is absorbed and so on. Don’t change the blades and I guarantee your food costs will go up.

Frying oil is so important, but so overlooked by most operators who price compare and then pick the cheapest oil instead of doing any kind of taste testing or sampling.  Think about how an emerging chain called McDonald’s managed to earn the reputation for the best fries in fast food. Originally it was because of the hand cut Idaho Russet Burbank potatoes, animal fat based oil and strict adherence to frying temps, the condition of the oil, etc.

Nowadays the very first place you go to for your frying needs is www.fitfrying.com. There are tons of tips on keeping oil fresh, frying temperatures, etc.  Some of the chains that specialize in fresh cut fries also pay the extra money to fry in 100% peanut oil or a blend with peanut oil for a very distinctive flavored fry.  The reason most people don’t do this is that the oil costs substantially more.  Others make a choice of oils based on how many different places the oil can be utilized…for salad dressings, for sautéed foods, and so one, but each time you broaden the applications you lose consistency in the final fry outcome.

Frying temps are critical.  It is a foolish tip to turn up the heat to cook the fries faster; the oil can burn or lose its pure flavor when pushed past 350°F. Here are some other quick tips having to do with oil…skim off the broken or small potato bits as they will break down the oil faster, drain off the water on the fries before placing into the baskets, and never ever salt the fries over the oil.  One company advises the staff to drain the fries, put on a tray next to the fryer and salt vertically, top to bottom and never horizontally side to side as the sideways motion might end up salting the fryer oil in the middle of a fast lunch or dinner time.  Filter the oil frequently, and as unappetizing as it seems, taste the oil (let it cool a little) to detect any off flavors.  It goes without saying…use a dedicated fryer for French fries, no battered chicken or fish.

To save on labor…think once more about whether or not your customers will pay a premium to get a home made Idaho French fry.  If you can’t charge a premium and are stuck matching other restaurants pricing for fries, then re-consider using a frozen french fry product from Simplot (the originator of the frozen fry in the United States), Lamb Weston or McCain’s.  They have huge sku’s for a variety of cuts including skin on home style fries.  Lamb Weston has an excellent worksheet on their website for comparing fresh versus processed potatoes from a cost standpoint.

In some cities, produce specialists will cut and blanch the potatoes for you. The restaurant chain Mon Ami Gabi, part of the Lettuce Entertain You enterprise, has an outstanding French fry, shaped like a flat, wide fettuccini noodle, and the initial steps are prepared off premise by a fresh potato specialist to their specs.

Isn’t this amazing?  I have written nearly two pages of notes on preparing the perfect Idaho® Potato fresh made French fries and have not really mentioned what to look for in the potatoes you choose or where to get them.

The first consideration you should make for your potato sourcing is performance.  Idaho potatoes are the potato of choice by nearly every chain of 20 units or more that are doing fresh made fries.  That list includes Wingstop, New York fries, Five Guys, Steak Escape, Charley’s Steakery, and so on. Outback and Chili’s used to specify Idaho potatoes for fresh fries but both chains have switched over to a more consistent frozen fry.

The second important thing to consider is availability year round.  This is no time to think you can source locally for some months and then switch over to Idaho later on in the season. Idaho is one of the only states to not have a “gap” from old crop to new crop and that is a very important decision to consider.

While our potatoes are grown in Idaho and carry the certification mark on each carton (No.1) or bag (No.2 or Standard) they are available in nearly every state. Check with your local distributor or produce specialist. We have over 700 growers and some of our fresh shipping facilities are grower/shipper owned, but nearly all chains purchase their Idaho potatoes from the distributor or through a contract with the shippers.  I know of no sales (other than local) that go directly to the growers.

The third is variety, and it’s hard to beat the Russet Burbank variety. We also have other russet varieties used by our processors and sometimes in the fresh market that fry up great, such as: Alturas, Umatilla, Ranger, Bannock, Blazer, Classic, Clearwater, Premier and Western.

The Real Deal

Wednesday, March 24th, 2010

Q: How do I know if I’m really getting Idaho® potatoes?

A: By state law the “Grown in Idaho®” seal must be on all bags or boxes.  Check the containers.  If the seal is not there you are not getting Genuine Idaho® potatoes.

Q: Are all “baking potatoes” Idaho® potatoes?

A: No. Only those grown in the state of Idaho can be called Idaho® potatoes.  Your guarantee of genuine Idaho® product is the “Grown in Idaho®” seal.  Even if potatoes are repacked in your local area, the repacker must be licensed in order to use the “Grown in Idaho®” seal.

Q:  What is the difference between Idaho® potatoes and those grown in other areas?

A:
Moisture content.  The Russet Burbank potato grown in Idaho has a high solids, low moisture content.  This is often referred to as specific gravity.  Idaho’s soil, climate and controlled irrigation guarantees that the potatoes grown in Idaho will have a dry, fluffy, mealy texture…the premium properties for an excellent baked potato, crispy French fry or hash browns and fluffy mashed potatoes.

Q&A: Center of the Plate Potatoes

Monday, March 22nd, 2010

Q. I noticed that the CIA (Culinary Institute of America) in St. Helena recently held a nutrition conference called Produce First!  Any thoughts on how I can make potatoes more center of the plate?

A.
This is an easy one. First of all, many chefs develop recipes for the protein to be placed right on top of potatoes. Below is a list with links to some delicious examples!

Recipes from top to bottom, left to right:

ipc-center

Idaho® Potato Crusted Red Snapper with Potato and Brussel Sprout Hash
Tenderloin of Beef with Roasted Shallot Idaho® Potatoes and a Merlot Reduction
Homemade Idaho® Potato Gnocchi – Bolognese
Roasted Artichoke Soufflé in a Twice Baked Russet Garnished with Shoestring Leeks
Golden Coins Topped with Country Mashed Idaho® Potatoes
Idaho Potato Cake Benedict

Do Idaho Farmers Grow Sweet Potatoes?

Wednesday, March 17th, 2010

Q. My wife said that Idaho just grows russet potatoes and nothing else.  Why can’t the Idaho farmers grow sweet potatoes?

A. You asked a very good question. The combination of soil, climate and water access from irrigation and mountain streams, along with the talent of some 700 Idaho Farmers, have been able to create a very unique high solids low moisture russet potato that has proved to be very successful in the marketplace.  The Russet Burbank variety, named after the famous plant scientist Luther Burbank, is about 56% of our production. But, it didn’t used to be that way.  Over the years farmers and the University of Idaho scientists have developed several different varieties.  In fact, we now have an extensive list of russet, red, yellow flesh and fingerling potatoes available in both foodservice and consumer packs.  Check out this extensive selection.

Once upon a time, a local Boise area farmer did find a way to grow sweet potatoes.  The climate here is too cold, the season too short and the humidity too dry to plant sweet potatoes on a commercial basis with much volume.  But the determination of Mr. Edwards, using greenhouses, did plant, nurture and harvest a crop each year.  The late Thomas Edwards, known as the “Sweet Potato King of Boise”, grew sweet potatoes, watermelon and special onions at two sites in Boise during the late ’20s, ’30s and even the ’40s.  You can read an interesting story about him is in a recent Idaho Statesman article.

The sweet potato, Ipomoea batatas, is a tender, warm-weather vegetable that requires a long frost-free growing season to mature large, useful roots.  The sweet potato is native to Central and South America.  It is one of the most important food crops in tropical and subtropical countries, where both the roots and tender shoots are eaten as a vital source of nutrients. Commercial production in the United States is mainly in the southern states, particularly North Carolina and Louisiana.

By the way, here is a fun short video about the Idaho farmers who are collectively responsible for growing and harvesting over 12 billion pounds of potatoes each year.

For more pictures of Idaho® potato farmers click here: LINK BELOW
(http://www.idahopotato.com/?page=gallery_detail&galleria=1&id=2)

Idaho Potato Production

Friday, March 12th, 2010

Q. With all this talk about buying local, I got to wondering where my potatoes come from.  Since I am from back East I know Maine used to be the source I saw most often, but now it seems as if a lot of the bags in the store have a “Grown in Idaho” seal on them.  When did Idaho start outselling Maine?

A. You asked a couple of interesting questions. First, while buying local when in season is important, it is also good to know that some parts of the country are ideal for growing certain types of food.  If you only buy local and are from back East, do you really want to give up coffee, avocadoes, pineapple, oranges, and so on?  There are reasons why a state like Idaho has become known for its great potatoes.  The cost of land is reasonable and still available, climate, water, etc. all factor in.  Idaho actually surpassed Maine’s potato production back in 1957. Much of the acreage in the East has been converted from small farms to rural housing or closer into the cities and subdivisions.

What a difference 100 years makes…in 1909 the leading state for potato production was New York with 438,000 acres, Michigan at 346,000 and then Pennsylvania with 305,000 and Wisconsin at 262,000.  Maine produced a potato crop on 130,000 acres that year, behind Ohio at 182,000, Illinois at 164,000, Minnesota at 160,000 and Iowa at 145,000.  Idaho only grew 25,000 of the 3,525,000 acres of potatoes or .7%.  As far as total yield, New York was first, then Michigan and third was Maine.  A preview of the volume to come from Idaho, they were second in Bushels per acre at 200, behind Maine at 225 Bushels per acre.  The source for this interesting trivia is a book called The Potato by Eugene Grubb and WS Guilford which was published in 1912.  Idaho now produces about 30-33% of the fall potato crop in the United States.

Skin-On Idaho Potato Recipes

Wednesday, March 10th, 2010

Fries with Skin OnQ. The potato skin is supposed to have more nutrients than the flesh.  Are there any recipes where I currently peel the potatoes where I could skip that step?

A.
You bet. One of my favorite potato executions where the skin is left on is from Steak Escape. They bake an Idaho® potato, smash it on a flat-top griddle and add toppings normally reserved for their Philly style steak sandwiches.

Several chains leave all or part of the skin on when they mash their potatoes.  Some are simply called smashed and others called “dirty potatoes” because when blended together you can see bits of the dark brown skin.  Small red potatoes or yellow flesh potatoes can be baked, then flattened with a metal spatula and then drizzled with olive oil for a unique presentation.

Fingerlings offer a fun application. Steam them whole, then roast with olive oil or butter in the oven, then crush before serving. Call them “Smashed Fingers”.

smashedpotatoesHere are some other recipes from the Idaho Potato Commission:

Smashed Idaho® Potatoes with the Skin (pictured)

Smashed Potatoes with Chorizo

White Cheddar/Chipotle Smashed Potatoes

Saving Money While Dining Out

Monday, March 8th, 2010

Saving Money with Idaho Potato SkinsQ. My family still likes to go out for dinner, any suggestions on how we can curb some of our spending but still enjoy a night out?

A. Recent studies show that in addition to less frequency for restaurant visits, consumers are cutting back on beverages, desserts and sometimes sides when they order.  Even The Cheesecake Factory had felt the pinch and their chefs got very creative in coming up with reduced portion size lunch entrees (along with a proportional lower menu tab) so as to make visits a little more affordable.  Navigating a menu with a crowd can be somewhat intimidating if you are trying to save money.  My first tip…plan ahead and actually visit the restaurant website so everyone can decide ahead of time what to order. Discussions can happen outside of the public setting on what kids will eat or not eat as far as quantities so no food gets wasted. A second tip is to order appetizers to share and enjoy them before ordering entrees.  You’d be surprised at how someone in your party might just get filled up and then want to just finish off the meal with a bowl of soup or a salad.  Ask the waitstaff about the portion sizes and whether some appetizers are more shareable than others.  One of my favorite appetizers to order are potato skins which are very popular with young children.  The portions are easy to divide and often large enough to where you may not need a full size sandwich or entrée, which might get wasted.

When dining with a club, or group with various ages, ask for separate checks.  No need to share the costs of someone else adding up the tab with multiple drink orders, desserts, even an extra entrée.  If you are with someone, agree ahead of time to share an entrée and maybe add an additional side dish. They are probably healthier for you and the portions are more in keeping with most dietary guidelines.

At home, check out some of our recipes for Watching Waistlines and Wallets.

And, here is a fast sharable meal for four:  Chili topped fries.

Idaho® Potato Chips

Friday, March 5th, 2010

Idaho Potato ChipsQ. I love my Idaho potatoes, fresh baked especially, followed closely by French fries.  Why can’t I find Idaho potatoes in the chip aisle?  Are they hard to make from scratch?

A. For some unknown reason Idaho processors never expanded into doing potato chips for consumers.  Years ago, the new product development credit for chips belonged to Miles Willard, an Idaho Falls chemical engineer and food-processing specialist, who made new items from Idaho® potatoes for some of the largest potato processors and snack-food manufacturers. One of Willard’s most visible successes was a thicker style potato chip which became Keebler’s O’Boisie’s potato chips.  These were very popular in the eighties, then discontinued.  Check out this TV spot from 1989 on YouTube.

A new company out of Arizona has resurrected them, but they are not made from Idaho potatoes.  At one time Eagle Snacks included Idaho potatoes, but parent company Anheuser-Busch closed the project in 1996, ceding the brand to Procter & Gamble Co. as the brewer chose to focus on its core beer business. This brand has also been resurrected by a company out of Chicago.  Alas, the potato chips are not sourced from Idaho.

Currently Frito Lay gets several chipping potatoes from Idaho, but they are sent out of state to be made into chips.  One dehydrated potato processor sells a dried or dehydrated Idaho potato product, similar to instant mashed potatoes. Once processed, this product is loaded onto railcars and shipped out of state to be made into Pringles.

The real answer, I think, is that for many years Idaho produced primarily the Russet varieties, which grow to be long and flat and less uniform in shape and size to some of the round potato varieties favored by processors of potato chips.  The round potatoes give processors a very uniform circular shape when the potato is sliced.  So a market for the odd shaped Russet potatoes never really developed.

In foodservice, Simplot and others have a frozen chip product that is finish fried in the restaurant for a true old fashioned thick sliced chip.  They are a great compliment to a fresh made sandwich.

Here are a couple of really excellent restaurant recipes for making fresh Idaho potato chips (pictured top to bottom):

BBQ Potato Chips
West Town Tavern Idaho® Potato Chips
Blue Cheese Idaho® Potato Chips

Casserole Recipes for the Cost-Conscious

Monday, March 1st, 2010

Untitled1Q. Our family is really on a budget with this economy. Do you have any casserole suggestions?

A. With six kids in my family growing up, I have consumed more than my fair share of casseroles and stews, sometimes for multiple days until it was all finished up.  As a result I am no fan of tuna noodle casserole and beef stew with vegetables.  That being said, the Idaho Potato Commission has some fun and tasty casseroles to choose from including a re-make of the traditional shepherd’s pie:

Potato Mushroom Pie with Caramelized Onions (pictured above)

Easy Cheesy Potato Pie with Ham

Idaho® Potato Shepherdless Pie

California Casserole (using Tater Tots)