News from the IPC "Consumer" category

Nov 5, 2014

Idaho Potato Commission’s Jamie Bowen Named ‘40 Under Forty’ Produce Industry Leader by Produce Business

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

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Nov 5, 2014

College Football Reporter Heather Cox Signs on with the Idaho Potato Commission for a Second Year

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

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Oct 21, 2014

Idaho Potato Commission Launches New National Television Commercial

For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho® Potato Truck and a perplexed potato farmer who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year his search soars to news heights with the help of a fellow farmer.

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Oct 16, 2014

Spooky Spuds That Are Frighteningly Delicious

Not many think of stocking up on potatoes for Halloween, but this year the Idaho Potato Commission (IPC) is offering seven new reasons to make sure spuds are at the top of the grocery list.

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Sep 3, 2014

Great Big Idaho® Potato Truck Nominates Florida Department of Citrus, Washington Apples, & Georgia Peaches to Accept the ALS Ice Bucket Challenge

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho Potato Truck nominated the Florida Department of Citrus, Washington Apples and Georgia Peaches to accept the ALS Ice Bucket Challenge. The energetic Tater Team that travels with the Great Big Idaho Potato Truck initiated the challenge on Facebook with a video of them drenching the Great Big Idaho Potato Truck.

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Aug 5, 2014

Idaho Potato Commission Perfects the Potato Salad

During peak picnic season make sure your spread is complete with the perfect potato salad. With more than 100 potato salads in its rich recipe database, as well as tips from the experts and how-to videos, the Idaho Potato Commission’s (IPC) website is your top resource for this popular summer side dish.

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May 9, 2014

La Fuji Mama’s Coconut Lime Potatoes Anna Comes Out on Top in Idaho® Potato Side Dish Challenge

The fans voted and the results are in! The winner of the Idaho Potato Commission’s (IPC) first-ever Virtual Side Dish Challenge is Rachael Hutchings of the popular food blog, La Fuji Mama. As a resident of Lehi, Utah, Hutchings and her winning recipe for Coconut Lime Idaho® Potatoes Anna earned a $5,000 donation for her local Meals On Wheels program of the Mountainland Association of Governments in Orem.

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Apr 17, 2014

The Great Big Idaho® Potato Truck Hits the Road for its Third Cross-Country Tour with American Heart Association's Go Red for Women® Movement

The head-turning, jaw-dropping Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart! The five-month long, 2014 Big Idaho® Potato Truck Tour kicked off in Boise, Idaho with waves, cheers, and hugs from the students of Riverside Elementary School and salutes from soldiers at the Air Force Base in Mountain Home.

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Apr 11, 2014

It's Easier Than Ever to Enjoy the Versatility of Idaho® Potatoes with This Quick Peeling Trick

One of the most popular vegetables in the produce aisle is easier than ever to enjoy, especially when you can spend less time in the kitchen and more time with your family and friends. Our unique tip is perfect for potato salad season. Watch the Dawn Wells potato peeling video on YouTube and

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Feb 27, 2014

Idaho Potato Commission Conducts National Survey to Celebrate Potato Lover’s Month

And the survey says...we live in a tater nation! In a new survey by the Idaho Potato Commission (IPC), 97% of Americans said they eat potatoes and more than 81% enjoy them as a side dish, snack or main course on average of three days per week.

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