News from the IPC "Consumer" category

Jan 12, 2009

Award Winning Children's TV Program, Awesome Adventures, Films 4 Days in Boise

January 12, 2009, Eagle, Idaho - In the fall, millions of kids across the country will learn about the exciting world of Idaho Potatoes. Awesome Adventures, an award winning weekly syndicated television series takes kids ages 13 - 16 on incredible journeys around the world and Boise was their latest adventure destination.
Read More »
Jan 5, 2009

Fitness Expert Goes Mobile for Health-Conscious Consumers

EAGLE, ID, January 5, 2009 - Getting fit is one of the most popular New Year's resolutions; it's also one of the hardest ones to commit to for a year. To help provide some added incentive to keep you on track, the Idaho Potato Commission just launched Dishin' Nutrition with Denise Austin. This portable, personal lifestyle assistant is just a click away, and it won't cost you a cent. Stay motivated no matter where your on-the-go lifestyle takes you!
Read More »
Nov 24, 2008

Idaho® Potatoes Make Broadway Debut

Eagle, Idaho, November 24, 2008-Lion King, Jersey Boys and Idaho® Potatoes...Yes, Idaho® Potatoes will appear in lights right along side some of the world's most popular Broadway shows when its commercials, featuring fitness guru Denise Austin, make their Broadway debut on the CBS digital board in New York City's famed Times Square. From November 12 through December 7, the CBS digital board located at 42nd Street, between 7th and 8th Avenues, will air the ads more than 415 times mixed with CBS programming and favorite celebrity moments from North America's largest Thanksgiving Day celebration.
Read More »
Oct 2, 2008

Chef Paul Prudhomme Shows Why He's Still the Best

Eagle, ID, October 2, 2008 - Wolfgang Puck and four of his world-renowned chef friends partnered with the Idaho Potato Commission (IPC) for the second annual recipe contest at the 26th American Wine &Food Festival (AWFF) held on the back lot of Universal Studios in Los Angeles this past Saturday, September 27th. Star chefs battled it out in a fierce competition of culinary skills as they each vied for the grand prize $10,000 charitable donation in their name.
Read More »
Sep 22, 2008

Denise Austin Films New TV Spot for Idaho Potatoes on Location From "The Best Earth on Earth"

EAGLE, ID, September 22, 2008 - Fitness guru Denise Austin stepped out of the gym and into Idaho's spectacular scenery to film a new national TV commercial for the Idaho Potato Commission (IPC). Shot on a potato farm in Eastern Idaho, the new ad launching this fall features breathtaking views of the natural environment that makes Idaho® Potatoes the best in the world.
Read More »
Sep 15, 2008

2008 Idaho Potato Harvest Forecast: Plentiful, High-Quality Spuds

EAGLE, ID, September 15, 2008 - The 2008 growing season was spectacular for Idaho spuds. The combination of warm days, cool nights and just the right amount of rainfall created the perfect growing environment for America's most famous potato. The Idaho Potato Commission (IPC), representing Idaho Potato processors, shippers and growers, is confident that consumers will be more than pleased with the quality of potatoes that will soon be piled high in their grocers' produce bins.
Read More »
Jul 31, 2008

Idaho Potato Commission Announces Winners of iTuber Take II Video Contest

EAGLE, IDAHO, July 31, 2008 - From coast to coast, Idaho® Potato fans showed their love for the spud in the Idaho Potato Commission's (IPC) iTuber Take II Video Contest. Entrants submitted spud-inspired shorts including animated educational videos, horror flicks and documentaries - all vying for a chance to win the $3,000 grand prize.
Read More »
Jun 13, 2008

Extended Deadline: iTuber Take II Video Contest Extended to June 30

EAGLE, IDAHO, June 13, 2008 - The Idaho Potato Commission (IPC) has extended its iTuber Take II video contest to June 30, 2008. In celebration of the International Year of the Potato, the IPC is inviting potato fans to submit spud-inspired shorts showcasing Idaho® Potatoes. From tater tips to spud skits and singing spuds, entries submitted are as versatile as the Idaho® Potato itself. More than $5,000 in cash prizes will be awarded, and all qualifying entries will receive an MP3 player.
Read More »
Apr 1, 2008

Idaho Potato Commission Launches iTuber Video Contest Take II

EAGLE, IDAHO, April 1, 2008- The Idaho Potato Commission (IPC) today launched the iTuber Take II video contest on the popular website, YouTube, inviting spud lovers from across the country to work their magic in front of the camera with America's favorite vegetable: the Idaho Potato. In celebration of the International Year of the Potato, the Idaho Potato Commission has launched a special category just for Idaho high school students with cash prizes for the student winner and his/her high school.
Read More »
Feb 8, 2008

Idaho Potato Commission Launches "Recipes for Relief" in Celebration of the International Year of the Potato

EAGLE, Idaho, February 8, 2008 -Chefs David Burke, Paul Prudhomme and Michael Symon are among eleven chefs sharing their favorite Idaho Potato recipes in the Idaho Potato Commission's "Recipes for Relief" on-line program. The goal of this unique program is to celebrate the United Nation's declaration of 2008 as the International Year of the Potato by raising awareness and $50,000 for UNICEF, an organization that provides lifesaving nutrition, clean water and education to children in more than 150 countries around the world.
Read More »