News from the IPC "Industry" category

Feb 6, 2015

Idaho Potatoes Offer a One-Two Punch: Flavor and Nutrition

February is National Heart Month, and a reminder to everyone to take care of their hearts. Fresh Idaho® potatoes, certified by the American Heart Association as a heart-healthy food, naturally contain many of the nutrients your heart needs to be strong.

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Jan 5, 2015

Idaho Potato Commission Rings in 2015 as Presenting Sponsor of 2nd Annual Idaho New Year's Eve Potato® Drop

It was noisy in Boise for the Second Annual New Year’s Eve Idaho® Potato Drop. Seconds before the stroke of midnight, a 17-foot long spud was lowered by crane in the downtown area to ring in 2015. Tens of thousands attended this family-friendly event including the Idaho Potato Commission’s (IPC) Big Idaho® Potato Truck and lovable mascot, Spuddy Buddy.

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Nov 5, 2014

Idaho Potato Commission’s Jamie Bowen Named ‘40 Under Forty’ Produce Industry Leader by Produce Business

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

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Nov 5, 2014

College Football Reporter Heather Cox Signs on with the Idaho Potato Commission for a Second Year

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

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Sep 15, 2014

Idaho Potato Commission Appoints New Commissioners

The Idaho Potato Commission (IPC) announced the recent appointment of two new Commissioners who will each serve three-year terms. Randy Hardy, from Hardy Farms in Oakley, and Nick Blanksma, a grower residing in Hammett, will be formally sworn in at the IPC’s October meeting. Mike Christensen of Melba, who has already served one term on the IPC, will also be sworn in for another term. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.

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Feb 27, 2014

Idaho Potato Commission Conducts National Survey to Celebrate Potato Lover’s Month

And the survey says...we live in a tater nation! In a new survey by the Idaho Potato Commission (IPC), 97% of Americans said they eat potatoes and more than 81% enjoy them as a side dish, snack or main course on average of three days per week.

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Nov 15, 2013

Idaho Potato Commission Chef's Calendar Wins Gold at 2013 Custom Content Council Awards

Over one hundred and thirty content marketing executives gathered at the Highline Ballroom in New York City on November 12th for the tenth annual Custom Content Council Pearl Awards ceremony. Competing against custom content creators and agencies from 13 different countries representing brands such as Coca-Cola, Ford, Walmart, Whole Foods Market and GEICO, the Idaho Potato Commission, in conjunction with Plate magazine, took home top honors in the Best Achievement of Corporate Objectives–B2B Strategy for its annual Chef’s Calendar.

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Nov 1, 2013

The Idaho Potato Commission Appoints Three New Commissioners

The Idaho Potato Commission (IPC) announced the appointment of three new Commissioners who will each serve a three-year term. Peggy Grover, from BenchMark Potato in Rexburg; Ritchey Toevs, a grower residing in Aberdeen; and Tommy Brown from Lamb Weston in Pocatello were formally sworn in at the IPC’s October commission meeting in Sun Valley. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.

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Sep 26, 2013

Produce Business Honors Idaho Potato Commission with 6th Consecutive Marketing Excellence Award

Zooming in on the well-known “Grown in Idaho” logo for an eye-catching retail trade campaign, the Idaho Potato Commission (IPC) took home top honors for the sixth straight year in the 2013 Produce Business Marketing Excellence Awards. “What’s Wrong With This Picture?” applied the iconic “Grown in Idaho” logo to a variety of exotic fruits and vegetables, visually reinforcing the powerful link between the name Idaho and the state’s flagship product.

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Aug 13, 2013

New International Marketing Director to Boost Idaho® Potatoes' Global Growth

As the $186 million-plus fresh potato export market continues to grow an average of 9 percent annually, the Idaho Potato Commission has stepped up its global marketing efforts with the addition of Traci Hiebert as the new IPC international marketing director.

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