News from the IPC "Industry" category

Feb 10, 2012

Dr. Andy Jensen Named Pacific Northwest Potato Regional Research Director

The three Pacific Northwest Potato Commissions, the Idaho Potato Commission (IPC), the Oregon Potato Commission (OPC) and the Washington State Potato Commission (WSPC) have entered into an agreement to hire a Pacific Northwest Potato Regional Research Director.
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Dec 12, 2011

Idaho Potato Commission's Retail Display Contest to Award $150,000 in Cash, Prizes that are Music to Your Ears!

It's time for the Idaho Potato Commission's (IPC) 21st annual Potato Lover's Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC's longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation's best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.

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Nov 21, 2011

Worldwide Demand Grows for Idaho® Potatoes

From Houston to Hong Kong and Honduras, the world-famous Idaho® potato is now available to millions of consumers around the globe, thanks to the Idaho Potato Commission's (IPC) international department. Since its inception in 2003, Idaho® potato exports have expanded from Canada to more than 15 countries including Brazil, Mexico and Malaysia, helping to drive demand for the world famous spud.

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Nov 1, 2011

Idaho Potato Commission "Superheroes" Attract Thousands at PMA Fresh Summit

The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.

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Oct 20, 2011

2011 Idaho Potato Crop Marks the 75th Anniversary for the Idaho Potato Commission

The 2011 Idaho® potato harvest season is in full swing and the 319,000 acres that will be harvested are expected to yield more than 12 billion pounds of Idaho® potatoes.

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Oct 20, 2011

Idaho Potato Commission Earns Progressive Grocer's Top Commodity Board Award

Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.

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Oct 11, 2011

Idaho Potato Commission's Foodservice Ad Campaign, Project Reinvent, Receives Prestigious Produce Business Marketing Excellence Award

Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.

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Sep 23, 2011

Idaho Potato Commission Recognized by Produce Business Magazine for its Outstanding Retail Ad Campaign

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.

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Sep 13, 2011

Idaho Potato Commission Generated More Than 4 Billion Media Impressions in Fiscal Year 2010-2011

The Idaho® potato is certainly living up to its “Famous Potato” slogan. During the action-packed 2010-2011 fiscal year the Idaho Potato Commission (IPC) generated a record number of media impressions -- almost 4.1 billion to be exact -- for America’s favorite potato. This is more than double the number of media impressions achieved during the previous year.

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Jun 29, 2011

Study Aside, the Potato is Getting a Bad Rap

A letter to the editor of the Los Angeles Times by Idaho Governor C.L. "Butch" Otter regarding the new Harvard study that indicates regularly eating potatoes contributes to weight gain.

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