The Idaho Potato Commission’s (IPC) annual Potato Lover’s Month Retail Display Contest just got even bigger and better: For the first time ever, the competition period has been extended from four weeks to eight weeks so that retailers have more opportunities to tap into the sales-boosting spud merchandising event.
More than 5,000 supermarket chains and independent retailers showcased spuds for the annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.
The Idaho Potato Commission (IPC) teamed up with six popular bloggers from across the country to each create a tantalizing new Idaho® potato recipe to vie for votes in the Virtual Side Dish Challenge. The blogger whose recipe receives the most votes will earn her local Meals On Wheels chapter a $5,000 donation from the IPC made in the blogger’s name.
Shoppers will be hoofing it over to produce aisles nationwide this February as retailers unveil their latest spud-themed creations for the Idaho Potato Commission’s 23rd annual Potato Lover’s Month Retail Display Contest. But boosting potato sales isn’t the only bonus for retailers who enter the nation’s largest vegetable display contest. The Idaho Potato Commission will give out $150,000 in cash and prizes ($34,000 in cash prizes alone) for the winning displays, and all who participate will receive a free BlueROCK wireless Bluetooth speaker with auxiliary and charging cables included.
Consumers weren’t the only ones professing their love for Idaho® spuds during the annual Potato Lover’s Month retail celebration in February. Supermarket chains and independent retailers alike submitted 4,049 entries in the Idaho Potato Commission’s (IPC) 2013 retail display contest – the highest total ever in the competition’s 22 years and more than double the average number of entries over the past eight years.
Potato Lover’s Month 2013 arrives with good news for restaurant operators and their potato-loving customers. The popular 10-ounce and above, “steakhouse” sized Idaho® Russets are in good supply. For operators, that means plenty of seasonal opportunities to profit from tasty, economical Idaho® potatoes.
Go hog wild in the produce section this February for a chance to win cash and prizes in the Idaho Potato Commission’s (IPC) 22nd annual Potato Lover’s Month Retail Display Contest. Retailers can cater to sizzling hot consumer demand for all things bacon by designing an attention-grabbing produce department display. Entrants will compete for more than $150,000 in cash and prizes, and everyone who enters will automatically receive a free Swiss Army backpack.
With fuel costs top of mind among most consumers, an Ohio supermarket showcased Idaho’s famous spuds as a personal power source in its top-winning entry for the Idaho Potato Commission’s (IPC) 2012 retail display contest. This year’s contest awarded more than $150,000 in cash and prizes, including $1,500 to Marysville, Ohio-based Community Market for its “Fuel Up with the World Famous Idaho® Potatoes” display.
It's time for the Idaho Potato Commission's (IPC) 21st annual Potato Lover's Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC's longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation's best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.
More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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