News from the IPC "Retail" category

Apr 30, 2024

Matt Zapczynski Joins Idaho Potato Commission as Northeast/Midwest Retail Promotion Director

Eagle, ID, April 29, 2024 – Watching the Idaho Potato Commission go the extra mile for retailers inspired produce pro Matt Zapczynski to become IPC’s new retail promotion director Northeast/Midwest.

Read More »
Dec 6, 2022

Searching for Atlantis: Idaho® Potato Lovers Sweepstakes Winner Will Discover Enchantment at Legendary Bahamas Resort

EAGLE, ID, December 6, 2022 – The mythical island of Atlantis may have sunk beneath the sea forever, but its namesake Bahamas resort will offer fun in the sun for the lucky random winner of the 2023 Idaho® Potato Lovers Display Contest sponsored by the Idaho Potato Commission.

Read More »
Oct 11, 2022

Foodservice Distributors and Operators, Retailers and Social Media Influencers Get Dirty Digging Spuds During the Annual Idaho® Potato Harvest Tour

EAGLE, ID, October 11, 2022 – For three days, foodservice distributors and operators, retailers, and social media influencers from across the county rolled up their sleeves and experienced Idaho during its busiest season – the Idaho potato harvest.

Read More »
Jun 21, 2022

Show Stoppers: Retailers Shine in 31st Annual Idaho® Potato Lovers Display Contest

EAGLE, ID, June 17, 2022 – Heartfelt tributes to stellar spuds were just the ticket for higher produce sales during the Idaho Potato Commission’s 31st annual retail display contest.

Read More »
Dec 8, 2021

A Place in the Sun: Key West Resort Will Welcome Lucky Sweepstakes Winner for 2022 Idaho® Potato Lovers Display Contest

All Retailers Who Enter Receive a Free Six-Piece Steak Knife Set 

EAGLE, ID, December 8, 2021 – It’s always summer in sun-drenched Key West, Florida, where a seven-day resort getaway for two awaits the winner of the Idaho Potato Commission’s 2022 Idaho® Potato Lovers Display Contest sweepstakes.

Read More »
Jun 25, 2021

Retailers Break Away from the Pack with Top Awards in Idaho® Potato Lovers Display Contest Sweepstakes Winner Takes Home Arizona Spa Resort Getaway Package

EAGLE, Idaho, June 25, 2021 – Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

Read More »
Dec 21, 2020

Nutrient Dense Idaho® Potatoes Are the Key Ingredient in Creating a Healthy and Delicious Holiday Spread

Eagle, Idaho, December 18, 2020 -- Some studies indicate that Americans gain up to five pounds during the holidays. That’s a lot of egg nog and cookies and probably not enough fruits and veggies! To help you maintain a healthy balance, the Idaho Potato Commission (IPC) compared the nutritional value of seasonal favorites like Idaho® potatoes, butternut squash, Brussels sprouts, spinach and green beans. By loading up on these nutrient-dense foods you’ll be able to stave off the holiday weight and even more importantly, reach your recommended daily value of vitamins and minerals.

Read More »
Dec 7, 2020

Relax and Say Ahhh: Arizona Spa Getaway is Top Prize in 2021 Idaho® Potato Lover’s Display Contest Sweepstakes

EAGLE, Idaho, December 4, 2020 – Whether lounging by the pool or luxuriating in a spa treatment, the 2021 sweepstakes winner for the Idaho® Potato Lovers Display Contest will be able to savor some well-earned R&R. Everyone who enters the Idaho Potato Commission’s 30th annual retail display competition will be part of a random drawing for a trip for two to world-renowned Sanctuary Camelback Mountain Resort & Spa in Arizona.

Read More »
Sep 14, 2020

The Produce News - September 2020

In the Trenches: The illogical decrease of potato displays

What if you were told in a sales meeting not to make a profit by the CEO, president or company owners?
What if your boss said, “We’re making too much money. Cut back on profit.”

What if your merchandising and marketing vice president told you to make 2 percent less gross profit next week instead of asking for 2 percent more?

Wake up. The dream is over. That just doesn’t happen — or does it?

Read More »
Jun 12, 2020

Second to None: Idaho® Potato Lover’s Display Contest Winners Reap Rewards of Top-Notch Secondary Displays

EAGLE, ID, June 12, 2020 – Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho® Potato Lover’s Display Contest.

IPC marketing manager Jamie Bowen says the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho® potatoes, without cannibalizing other potato sales. “Promoting Idaho® potatoes alongside our partner products from Hormel® and Fresh Gourmet® makes for an even stronger presentation to produce shoppers,” says Bowen. “Retailers really went all out this year to grab their customers’ attention and show them how versatile potatoes can be for home cooking.”

Read More »